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The Health Benefits of Carrots

When you eat raw carrots, only one percent of the beta-carotene is absorbed by the body.

Cooking breaks down the fibrous walls of carrots and increases the absorption to 19 percent.

When you consume Just Carrots® (a juice concentrate), as much as 90 percent of the beta-carotene can be absorbed by your body.


Laboratory studies have demonstrated that vitamin A has a role in enhancing the response of the immune system, as well as protecting DNA from carcinogens.

More recently, beta-carotene has been recognized as being beneficial in itself.

A variety of studies have shown the antioxidant properties of beta-carotene.

Beta-carotene fights free radicals and helps prevent them from causing membrane damage, DNA mutation, as well as lipid (fat) oxidation.

How many carrots have you eaten today?