Skip to main content

Is This In Your Children's Multivitamin?

Yesterday while out running errands, I ran into the owner of the local health food store. She is super nice and always goes out of her way to be helpful.

I mentioned that my wife and I were looking for a multivitamin to give to our one year-old son, Brady. She recommended a new product she now carries. In particular, she said to get a liquid multivitamin, made especially for toddlers.

I wrote it down, thanked her and went home to do a little research. I quickly found the Nature Plus® website. I then saw the Animal Parade® multivitamin she had recommended. Their website says:
"Animal Parade® Liquid is a great way to give your kids the nutrition they need and the flavor they crave!"
I scrolled down to the bottom of the webpage to look at the list of ingredients. One component is sodium benzoate, which is used as a preservative. After a bit of research, I discovered the following:
"There have been some health concerns about the combination of sodium benzoate and ascorbic acid or vitamin C. When the two are mixed, they can form the chemical benzene, which is carcinogenic."
There's more:
"...benzene, which researchers now show has the ability to affect mitochondria in cells and cause cell death."
And how about this:
"It is also used in fireworks as a fuel in whistle mix, a powder which imparts a whistling noise when compressed into a tube and ignited.

A study commissioned by the UK's Food Standards Agency found that when used in a mixture of other preservatives and colourants, increased levels of hyperactivity in children were observed."
"Increased levels of hyperactivity in children were observed." Sounds like Attention Deficit Hyperactivity Disorder (ADHD) to me.

Finally, I went to see what it had to say. I clicked on "Three Things to Know About a Supplement Before You Buy" and guess what toxic ingredient is listed?

benzoates (eg sodium benzoate)


"Hey, Brady. Daddy loves you! Do you want some yummy sodium benzoate?"